JOES[A]FIEND X NIKE ID - £FREE.00

joes[a]fiend got a call from the Design Consultants at Nike iD London about the new Olympic materials pack which has just dropped and were asked to pop into the London studio and make a pair of trainers and t-shirt. With an opportunity like this we couldn’t say no!

We played it safe and went for a pair of high-top Dunk’s in the joes[a]fiend corporate colours – red, white and black, although the new Olympic gold turned us into magpies! We are expecting delivery within the month, when we get them you’ll be seeing them first.

joes[a]fiend

STAPLE X NEW BALANCE = £68.50

This inaugural post marks the start of the documentation of all objects I purchase and deem worthy of this blog.

What better way to start than with a pair of the Jeff Staple ‘Pigeon’ x New Balance 575, of which only eight hundred have been produced. All sneaker-heads will know the hype and seismic shift that occurred when Jeff dropped the Nike SB Pigeon. The game changed forever, and this being the second carnation of the Pigeon design, I knew I had to have a pair. They’re a size 10.5, which is a little big for me – so should I sell them on eBay and cash in? Or do I just keep them for pure aesthetic indulgence…

joes[a]fiend